Yodlee Interactive™ Doubles Its Growth in Non-Bank API Business

Innovation Continues with New Yodlee FastLink API


REDWOOD CITY, CA – OCTOBER 17, 2012 – Yodlee Interactive, a business unit of Yodlee®, Inc., today announced it has doubled its annual growth in its market leading application programming interface (API) business. As the standard in financial data and payments APIs, Yodlee Interactive today serves more than 300 customers and partners and millions of end users across more than 25 vertical markets. Already in use by financial and non-financial businesses around the world, from start-ups to Fortune 500 companies, the Yodlee API sits at the heart of a robust and expanding financial services ecosystem, where it helps streamline the innovation and delivery of new financial services and solutions.

Responding to this dramatic growth, Yodlee Interactive today launched Yodlee FastLink, a new API feature that helps customers and partners bring innovations to market even faster and more easily, while reducing ongoing maintenance. FastLink speeds the onboarding process for all Yodlee Interactive powered services, enabling users to add thousands of financial accounts quickly, easily, and securely. FastLink is already live with multiple Yodlee Interactive customers, including Equifax®, a leading provider of online credit monitoring and identity theft protection, and SmartCredit.com®, where consumers manage their money, bills, credit scores and ID protection, all in one simple place.

“Yodlee has been a great partner in helping us launch the first true integration of money, credit and identity in to a fantastic and simple service for consumers to manage their financial lives,” said David B. Coulter, the Founder and C.E.O. of SmartCredit.com®.

“Demand for Yodlee Interactive’s API continues to grow rapidly,” said Joseph Polverari, Yodlee’s Chief Strategy and Development Officer, and the Managing Director of Yodlee Interactive. “We are attracting the most innovative brands and entrepreneurs in financial services today; literally adding customers in bunches, across multiple vertical markets, and quickly maturing the digital ecosystem that will help deliver the next generation of financial services and solutions. FastLink is the latest development in our ongoing commitment to stimulating innovation and managing for rapid deployment, so that innovations can come quickly to market.”

Based on Yodlee’s patented data technology platform, the Yodlee Interactive API leverages secure access to unique financial data and payments capabilities to safely power ideas and innovations that help consumers and small businesses; including financial and debt management, small business accounting, new lending models, alternative credit scores and predictive analytics, to name a few.

Learn More at Money 2020
Join Yodlee at the Money 2020 event, Oct 22-24 in Las Vegas for a case study entitled “The Platform as Innovation Delivery System”. The presentation will include selected learnings from Yodlee on what it takes to build a digital financial platform and feature seven current Yodlee partners, including: DoughMain, Equifax, H&R Block, Kabbage, ReadyForZero, and Wallaby Financial.

FastLink is a premium feature available to Yodlee Interactive API customers. For more information on the Yodlee Interactive API or on Yodlee FastLink, please contact Karim Bhalwani, Strategy & Business Development Manager at Yodlee, at kbhalwani@yodlee.com or visit www.yodlee.com/developers-and-alliances/yodlee-apis.

About Yodlee & Yodlee Interactive

Yodlee is the Platform for Financial Innovation. More than 700 companies globally, including 7 of the top 10 US financial institutions, rely on Yodlee to power personalized financial apps and services for millions of consumers, driving retention, engagement, and revenue. Leveraging the industry’s largest data platform, Yodlee also delivers real-time insight into consumer behaviors to create more dynamic interactions – anywhere, anytime, on any device.

Yodlee Interactive is focused on making the Yodlee platform available everywhere that value can be created by entrepreneurs, partners, and developers to build digital financial apps and services. As the architects of a new digital ecosystem, Yodlee Interactive optimizes the wisdom of the financial technology crowd to create, catalyze, and distribute innovations faster through an open and secure data API. Used by hundreds of companies, both small and large, Yodlee Interactive is the horsepower behind today’s coolest and most personalized digital experiences.
Yodlee is headquartered in Redwood City, California. For more information, visit www.yodlee.com.


Melanie Flanigan, Yodlee at (650) 980-3707, or email to mflanigan@yodlee.com

Yodlee is a registered trademark of Yodlee, Inc. Yodlee Interactive and Yodlee FinApps are trademarks of Yodlee, Inc. Any other companies, products and/or services mentioned may be registered trademarks or trademarks of, and are the property of, their respective owners.