The Yodlee FinApp Store is the first consumer-driven marketplace for personalized financial applications, making the Internet more useful and personalized than ever.

Financial institutions can select and offer consumers a wide variety of financial applications, known as Yodlee FinApps, to complement and extend the current online banking and bill payment services provided.

• For consumers: the Yodlee FinApp Store provides the ultimate personalization of financial management features. Consumers can pick and choose what functionality they need for their individual situation and goals; and whatever applications they choose will all be integrated into a seamless dashboard with real-time personal data - all through their favorite financial institution or portal.
• For financial institutions: the Yodlee FinApp Store offers a compelling new revenue stream, based on providing a valued and needed service for consumers, branded and customizable to the financial institution.
• For developers: Yodlee FinApps are distributed by Yodlee and Yodlee partners, reaching a potential distribution of 30+ million consumers. Yodlee FinApps can be developed by financial institutions, by Yodlee, or by third party commercial or independent developers. All Yodlee FinApps undergo a rigorous security and certification process before being made available in the FinApp Store.

The FinApp Store is embedded in the financial institution’s online banking site and it allows consumers to acquire apps that help meet their personal money management needs. FinApp Store supports both free and for-fee applications, as determined by the developer and/or the financial institution.