I started 1185 Design on 11/11/85. In the 30 years since, we’ve worked with some of the biggest, global brands in technology. But we have also started at the ground floor with dozens of startups and helped many of them grow into global brands. Startup founders are understandably focused on perfecting their products, and may […]
How do you know there is a market for your product? All too often, smart people have clever product ideas that may not fit with what the market wants. I advocate getting to “yes” fast, but getting to “no” faster. Painful as it may be, it’s better to know quickly whether a market exists for […]
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