Envestnet | Yodlee Helps Financial Institutions Leverage Data Intelligence to Increase Competitive Advantage

What if you could bring a customer’s entire financial life into focus on a daily basis? What if your applications could help customers save money and make better financial decisions, and ultimately improve their financial wellness?

Ever since our company was founded in 1999, Envestnet® | Yodlee® has been at the forefront of enabling cloud-based innovation for digital financial services. We’re connected to over 16,000 global financial data sources in countries like the US, Canada, UK, Australia, and Mexico.

In fact, our platform is used by over 22 million people in over 15 countries around the world, with over 42 million API calls per day, making us the largest financial data aggregator in the world. We’re normalizing and analyzing billions of transactions every year.

The Envestnet | Yodlee platform enables financial institutions and fintech innovators to create more dynamic interactions, anywhere, anytime and on any device. Our APIs, financial apps (FinApps) and analytical tools leverage transactional data to increase insight, extend digital capabilities and engage users.

As a pioneer in natural language aggregation, Envestnet | Yodlee introduced this technology to the financial services industry more than two years ago. When users see their financial dashboard, their transactions are spelled out in plain language, not confusing abbreviations and codes. This makes tracking spending much easier and less stressful.

We help startups develop personal finance management tools, and financial institutions who want to generate new business through cross-selling, upselling, and wealth management services. They want to help customers manage and predict finances more effectively, as well as gain important insights about their customers through data intelligence.

The Envestnet | Yodlee Advantage

Data intelligence is the future of financial services. Envestnet | Yodlee Data Intelligence brings information to life, enabling consumers to leverage transaction-level data to deliver unique data insights and power mass personalization opportunities for financial institutions. Combine that with new machine learning capabilities, and financial institutions are quickly moving beyond reporting transactions. They’re beginning to detect patterns, predict future cash flows and events, and even suggest a course of action based on those predictions.

In essence, data intelligence within the financial services industry is the context of a consumer’s financial life and how it can be informed and enhanced from a perspective gained from transactional and goal-oriented data. It enables financial institutions and fintech innovators to offer a more personalized and predictive user experience, plus identify new ways to serve existing customers.

Data intelligence extends big data and data science, enabling financial service providers to use their wealth of data to drive better decisions, support product development, and derive value insight that can help customers materially change their behaviors for the better. It can be utilized to drive a more personalized and predictive user experience. Ultimately, data intelligence helps individual consumers by leveraging their financial data so it is put to use in a matter that is smart, relevant and timely.

To learn more about how your financial institution can leverage data intelligence for a true competitive advantage, downloading our free ebook.