Spending Data

Measure Success with Purchase Behavior Data

Conventional marketing measurement tools like surveys, click-through and ad-recall studies won’t tell you everything about shopper behavior. What you need is accurate, timely and location-based consumer buying behavior spending data to truly understand how your marketing campaigns are performing against your competitors, online and offline.

Our historic and daily consumer purchase behavior insights will help you identify, influence, and forecast customer spending trends and patterns, and measure the impact of your sales and marketing efforts immediately by location.

Our anonymized consumer spend tracking data can be used to set a baseline prior to launching a campaign, track the campaign results in near real-time, enabling you to make campaign changes mid-flight, and determine the outcomes post-campaign.

To learn how Yodlee’s data can help you identify profitable target segments and increase sales effectiveness, contact us today.

Purchase Behavior Data Made Useful

Purchase Behavior Data Made Useful

Find out why, how, when and where millions of consumers are spending their money. Identify spending patterns and gain deep insights to drive your marketing effectiveness.

With Access To Our Consumer Buying Data, You Will…

Set Benchmarks

Measure broadcast campaign performance before, during and after the campaign

Measure Impact

Track spending patterns and consumer trends to see how marketing efforts are impacting spending behavior

Monitor how brands are doing versus their competitors for online and offline transactions

Dig Deeper

Filter by store-level, city, state, DMA or nationwide to decode consumer spending trends

Stay in the Loop

Set up daily, weekly or monthly reports, including share of wallet and market share

See Campaign Effectiveness Through Visual Data

  • Leverage online tools and dashboards to access near-real time customer spending data
  • Monitor the effectiveness of your campaign across time and geo-locations

Interesting Insights


JCPenney customers also eat at McDonalds per quarter


amount Olive Garden diners shop at Walmart over Amazon


Southwest is the preferred airline for Tesla Model 3 depositor

Additional Consumer Spending Data Features


Pinpoint purchases on a map


Discover how often customers visit

Basket size

More insights into consumer shopping behavior

Purchase date

Compare days of the week, month