Know Your Customers. Power Smarter Growth.

Product & Marketing Insights

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Key Features

How we are transforming product strategy and personalization

Segmentation

Identify users by income, spend, debt, and financial behaviors.

Product Insights

Gather signals of customer readiness for specific products or services.

Marketing Insights

Link your marketing content directly into your customer insights feed.

Insights Dashboards

Configurable dashboard allows you to observe customer behaviors including primacy, attrition, held-away assets and more.

Wealth Management

Analyze customer behaviors, investment preferences and risk profiles based on their activity for held and held away accounts.

How it works

Product & Marketing Insights leverages Yodlee’s transaction data enrichment and user behaviors to create custom segments and signals.

Data-Driven Personalization

Uncover behavioral segments to guide product and offer design 

Target. Integrate. Optimize.

Activate targeting through dashboards, widgets, or APIs  

Spot Growth Opportunities

Identify high-potential customers using financial patterns 

Integrates with leading platforms

Embed into CRMs, analytics stacks, or digital platforms

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