Yodlee Wins Red Herring 100


Yodlee, Inc., the leader in personal finance management (PFM) and payments solutions, is among the elite winners of the prestigious, "Red Herring 100," awarded to the most promising technology ventures in North America.

The CEOs of the 200 finalist companies were invited to present their winning strategies at the Red Herring Conference in San Diego May 11-13, 2009 where the winners were announced and celebrated. The evaluation and selection process was based on criteria including financial performance, technology innovation, quality of management, execution of strategy, and ecosystem integration.

Yodlee's technology powers the online and mobile financial management and payments services on which consumers depend to manage their financial tasks any time, anywhere. More than 150 leading financial institutions and portals offer Yodlee-powered solutions to millions of consumers worldwide. Yodlee's patented data, payments and risk management technology supports 11,000 financial data sources--the largest group in the industry--and 100,000 account types--the broadest in the industry--to provide the most comprehensive service for understanding and managing financial accounts.

Anil Arora, Yodlee CEO, said, "It is an honor to be selected as a Red Herring 100 winner this year. Our unique and patented data and payments utility is proving its value for consumers and financial providers alike. At the heart of our business is making all financial data available, meaningful, and actionable - securely, reliably, and accurately, 24x7. Today, our platform is powering a wealth of useful new online/mobile consumer applications that provide convenience, insight, and control. Being recognized by Red Herring for this achievement is very rewarding."

Technology industry executives, investors, and observers regard the Red Herring 100 lists as invaluable instruments to discover and advocate the promising startups that will lead the next wave of disruption and innovation. Past award winners include Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube.

To learn more about Yodlee and its full suite of solutions, visit www.yodlee.com.

About Yodlee

Financial institutions trust Yodlee to power online banking applications that increase profitability and drive more value from the online channel. Yodlee's personal financial management, payments, and customer acquisition solutions deliver a simple, centralized and secure means for consumers to manage all of their financial tasks - any time, anywhere. Yodlee makes financial institutions' sites essential to their customers and generates new revenue opportunities. More than 150 financial institutions and portals today offer Yodlee-powered solutions to millions of customers worldwide. For more information, visit www.yodlee.com.

About Red Herring

Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation ecosystem, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit www.redherring.com

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SOURCE: Yodlee, Inc.

CONTACT: Melanie Flanigan of Yodlee, Inc., +1-650-980-3707,
mflanigan@yodlee.com, or Erin Mitchell of RLM Public Relations,
+1-212-741-5106 x233, yodlee@RLMpr.com, for Yodlee, Inc.