A look at Halloween category spend
Halloween-related spending was expected to reach a record $12 billion according to the National Retail Federation based on its survey of more than 8,000 consumers. People spent an average of $108 on Halloween items, according to a press release by the NRF.
First kids, then adults
According to a representative from Party City (and as reported by Forbes), Halloween spending typically starts with big-budget decorations followed by costumes for kids. Closer to the holiday, people spend more on parties and adult costumes.
Envestnet® | Yodlee® data reflects that trend, as Figure 1 shows party supplies (decorations) accounted for the most spending prior to October, while costumes accounted for the most spending in October (67%).
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About Envestnet | Yodlee Merchant, Retail, Shopper, and Spend Insights
Envestnet | Yodlee Merchant, Retail, Shopper, and Spend Insights utilize de-identified transaction data from a diverse and dynamic set of data from millions of accounts to identify patterns and context to inform spending and income trends. The trends reflect analysis and insights from the Envestnet | Yodlee data analysis team. By combining data with intelligence – connecting vast amounts of actual de-identified shopping data with state-of-the-art analytics and machine learning – Envestnet | Yodlee provides visibility into a large set of shopping daily purchase behavior including, but not limited to, transactions, customer lifetime values, and merchant/retailer shares.
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