By Jeff Berman
Originally published by ThinkAdvisor
Envestnet | Yodlee launched an enhanced developer portal that it said on Thursday provides an “enriched developer experience.”
The new offering “builds off” Yodlee’s platform to “advance the embedded finance ecosystem by accelerating the ability for developers to create hyper-personalized and actionable financial wellness experiences,” the company said.
The new developer portal follows what it says was “1500% growth” over the past 12 months in developer participation on Yodlee’s platform from fintechs and other financial service providers. That growth led to “hundreds of thousands of total activities on the platform and billions” of application programming interface (API) calls, it said.
The new, updated experience provides easier client onboarding, enhanced navigation and a streamlined approach to access financial data and API implementations for developers, “speeding up the go-to-market timeline,” the company noted.
“Simple-to-use tools, including an ever-growing library of samples, codes and apps, enable developers to rapidly test, integrate and get to market quickly while following proper data security and protocols,” according to the company. With Yodlee’s Quick Start offering, users of the developer portal can get up and running in under 24 hours, it said.
The developer portal experience also builds in access to Investment Data Enrichment, providing all users of the portal the ability to create premium wealth experiences, the company noted. The updated developer portal can be accessed now at developer.yodlee.com.
Separately, the company said it’s collaborating with data cloud company Snowflake to provide its data analytics on Snowflake Data Marketplace, making the product easy to find and purchase, and allowing it to be more easily integrated into financial solutions.
As part of that deal, Envestnet | Yodlee’s data analytics products were made available immediately on the Snowflake Data Marketplace.