Power to the Personalization: Envestnet | Yodlee Launches Insight Solutions

By David Penn

Originally published by Finovate

The latest offering from Envestnet | Yodlee enables financial service providers to combine actionable insights, peer benchmarking, and personalized views to build digital financial experiences that better serve and engage their customers across channels. Insight Solutions, unveiled today, provides a set of new APIs that will help companies leverage data to improve the quality of their virtual financial assistance offerings.

“Hyper-personalization is the new baseline for success, and financial institutions and FinTechs who have a more advanced understanding of consumers and tailor their offerings accordingly will have a strategic and competitive advantage,” Envestnet | Yodlee SVP of Product Brandon Rembe said. “Through our Insights Solutions, financial service providers will have access to meaningful consumer insights faster and more affordably than by growing their own data science team.”

Users will be able to take advantage of features like predictive cash flow; spending, credit limit, and refund monitoring and alerts. The new tool will also provide transparency into subscription-based and other recurring expenses. The solution puts the power of machine learning and algorithms to work to provide users with a comprehensive overview of their personal finances, enhancing their ability to save for retirement, build an emergency fund, as well as manage their everyday spending.

With more than 26 million users worldwide, more than 1,300 partners (including 16 of the top 20 U.S. banks), and 50+ patents, Envestnet | Yodlee offers data aggregation and analytics technology solutions that support financial wellness and sound wealth management. Envestnet acquired Yodlee, one of Finovate’s oldest alums and a multiple-time Best of Show winner, in 2015 in a deal valued at $660 million.

Envestnet | Yodlee began this year with the acquisition of financial data aggregation and analytics platform, FinBit.io. This month, the company issued a report looking at income and spending trends during the COVID-19 crisis. In the form of an eBook, the report looks at how retailers in different industries – from restaurants and transportation to barbershops and gaming – were impacted by consumer behavior shifts due to the economic effects of quarantines, lockdowns, and other efforts to fight the pandemic.

Barrons featured Envestnet co-founder and current CEO Bill Crager in an interview last month. Crager took the helm at the company after the tragic death of previous Envestnet CEO Jud Bergman in a 2019 automobile accident. Crager discussed the personal and professional challenges of the succession, as well as plans for 2019 acquisition MoneyGuide, and the company’s strategy for serving its clients during the global pandemic.

Envestnet | Yodlee is a publicly traded company – ENV on the New York Stock Exchange – and has a market capitalization of $4.4 billion.