Data Analytics for Retail

See Where You Stand Against You Competitors Through Cross-Shop Analysis and Consumer Shopping Insights

“Retailers’ ability to use data from all parts of their business to drive performance will separate retail winners from laggards.”
Forbes, Five Predictions for Retail in 2017

In the race for competitive advantage, the need for robust high-quality data sets is quickly growing in importance. The retailers and restaurants that rely on data with inadequate details, lack of geo-location or time delays, will lose to those brands that leverage this robust data.

Unlike survey and traditional data sets, Envestnet | Yodlee Data Analytics for Retail Solution is powered by a data panel that can be segmented countless ways to reveal consumer spending data patterns for a variety of market categories and services. Drawing from 16 million de-identified active consumers, the panel is consistent with the US population in terms of geographical location and income level.

Key Benefits

  • Real Time Retail Analytics and Market Research: Data is available in near real time to get immediate feedback on campaign impact and market share
  • Insights on Shopper Transactions: Insights are based on real transactions from a set of more than 16 million de-identified active U.S. customers.
  • Competitive Intelligence: Access data on your customers and your competitors’ customers to make better marketing and advertising decisions

Drive Insights with ‘Profile – Target – Measure’

Consumer shopping insights
  • Profile

    Profile the characteristics and lifestyle behaviors of your customers versus your competitor’s customers based on their level of affinity with a wide array of merchants.

  • Target

    Increase market share or protect existing share in key regions by uncovering geographical areas with high or low market share.

  • Measure

    Measuring shopping in near real-time to determine the impact of recent advertising campaigns.

Purchase Behavior Data Made Useful

Purchase Behavior Data Made Useful

Find out why, how, when and where millions of consumers are spending their money. Identify spending patterns and gain deep insights to drive your marketing effectiveness.

Three Ways to Access Millions of De-Identified Consumers

Dashboards

Access easy-to-use dashboards that show customer affinity profiling, share of wallet metrics and market share.

Data Extracts

We work with you to identify the specific set of data you are looking for and extract it for your specific use case.

Custom Projects

Work with Envestnet | Yodlee to identify solutions to specific issues using our data science team.

Related Resources

Envestnet | Yodlee Data Analytics for Retail + Commerce Signals Data Sheet

Insights with Impact: Envestnet | Yodlee Data Analytics for Retail Data Sheet

With a solid foundation of data, Envestnet | Yodlee Data Analytics for Retail encourages an iterative process for taking action with insights and measuring the effectiveness.
Read Flipbook
Envestnet | Yodlee Data Analytics for Retail + Commerce Signals Data Sheet

Envestnet | Yodlee Data Analytics for Retail + Commerce Signals Data Sheet

Using real-world data to uncover consumer shopping insights, Envestnet | Yodlee’s Data Analytics leverages a 16 million consumer data panel that uncovers unique lifestyle segments.
Read Flipbook
Envestnet | Yodlee Data Analytics for Retail + Commerce Signals Data Sheet

Envestnet | Yodlee Data Analytics for Retail + TXN Data Sheet

Envestnet | Yodlee Data Analytics, TXN dashboards allow for faster optimization of location-based media advertising and measurement of the incremental sales driven by marketing and advertising efforts
Read Flipbook