SBWeb Summit: How APIs are Driving Innovation in SMB Solutions

Are you a small business owner, vendor, channel, reseller or investor? Or are you interested in cloud-based software to help your business grow? On October 29^th at 11:00am, Yodlee Interactive is hosting a panel: How APIs are Driving Innovation in Small Business Solutions at SBWeb Summit East in Boston. The SBWeb Summit East will be a one-day event on October 29th with a cocktail hour meet-and-greet taking place October 28th. There will be a mix of informal sessions, networking, and a keynote from Constant Contact’s Chairman, President, and CEO Gail Goodman. In our panel, we will discuss the tremendous opportunity in small business app development and innovative solutions featuring Penny Duan, GM Partnerships at Yodlee; Rebecca Sheehan, Director SMB Business Development at Concur, Andrew Badstubner, CTO at Kabbage and David Pollock, Head of US Partnerships at Xero. Questions Answered:

1.  Why should SMBs care about Application Programming Interfaces (APIs)?
2.  How are Fintech innovators solving challenges faced by SMBs with APIs?
3.  How have Concur and Kabbage used our APIs for innovation and growth?
4.  What opportunities are available for entrepreneurs and SMB leaders?
5.  Where do SMB leaders start if they want to leverage APIs?

Small businesses drive almost 50 percent of US private-sector employment and contend with many of the same issues as big businesses, with far fewer resources. Operating in competitive markets with razor thin margins, many are struggling with a host of financial tasks, including managing cash-flow, collecting accounts receivables, forecasting future funds, managing business travel and expenses, and better access to capital. Due to gaps in current small business banking solutions, non-banking technology providers are answering the call with services like SMB lending, online and mobile payments, electronic invoicing and payments, cash flow forecasting, travel and expense management, and account aggregation. While the needs of small businesses and technologies have evolved, small business banking services have not kept pace. Therefore, small business pain points are increasingly being addressed OUTSIDE the bank channel. For example, below is a list of disruptive SMB solutions in the financial management, payments, crowdfunding and lending industries. The Small Business Web is the trade association for companies selling cloud-based software for small businesses. Over 200 member companies are working together to make the Open Web the best place to build, find and sell software for small businesses. Join us for a private retreat where you will meet the partnership, marketing and development leaders of the companies offering cloud software to small businesses. Register here and we hope to see you on October 29^th!