Yodlee Launches New Solution for Developers & Entrepreneurs

Yodlee(R), Inc. today announced the Yodlee Software Development Kit (SDK) Entrepreneur Edition(TM), making Yodlee's data and payments technologies available to new developers and entrepreneurs worldwide.

"Yodlee's ten-year history of innovation gives us unique insight into the developer and entrepreneur communities," said Joseph Polverari, Yodlee's SVP of Strategy and Development. "The combination of difficult economic conditions facing consumers and rapid expansion of online financial services is driving fantastic opportunities for entrepreneurs to create new services and entirely new businesses focused around online finance, payments and purchases. Yodlee's SDK Entrepreneur Edition meets the overwhelming demand from new businesses and application developers for easy, on-demand access to Yodlee capabilities."

Customers of Yodlee's SDK Entrepreneur Edition include MoBank, a UK-based, award-winning mobile banking service that enables customers to purchase items using their mobile phones, and now -- via Yodlee -- to manage their money anywhere, anytime. With MoBank, customers view real-time account balances and important personal financial information easily and securely via their mobile phones, making the devices more useful and actionable in their everyday lives.

"MoBank is committed to making life easier by providing banking services on the move. It works with an existing bank account to let people buy and pay for items using their mobile phones, and access financial information and transact," said Melanie Hunter, head of marketing communications at MoBank. "Yodlee is key to our new service."

Now in its ninth generation, the Yodlee SDK is built around a rich set of application programming interfaces (APIs) and includes detailed technical documentation, sample applications, and a forum so developers and entrepreneurs can quickly and easily create custom applications leveraging Yodlee's data and payments technologies. Fully managed from within Yodlee's secure data centers, the SDK leverages a SOAP web services architecture for access to the data and functionality via secure HTTPS with multi-factor authentication support.

With the Yodlee SDK, customers can start developing in only a few days and have immediate access to more than 11,000 account sources and 100,000 account types, as well as Yodlee's patented data aggregation and categorization technologies. The Yodlee SDK Entrepreneur Edition is available now.

  For more information, log on to www.yodlee.com/SDK.

  About Yodlee

Leading financial institutions trust Yodlee to power critical online financial applications. Yodlee's personal financial management, payments, and customer acquisition solutions unify all personal financial account information to deliver a simple, centralized and secure source for consumers to manage all of their financial tasks anytime, anywhere. Yodlee makes financial institutions' websites essential to their customers and generates new revenue opportunities. Yodlee's patented data, payments and risk management utility supports more than 11,000 account sources and over 100,000 different account types. More than 100 leading financial institutions and portals today offer Yodlee-powered solutions to millions of customers worldwide. Yodlee operates in the United States and Europe and is headquartered in Redwood City, California. For more information, visit www.yodlee.com.

Yodlee is a registered trademark of Yodlee, Inc. Yodlee SDK Entrepreneur Edition is a trademark of Yodlee, Inc. All other products and services mentioned are the property of their respective owners.

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SOURCE: Yodlee, Inc.

CONTACT: Erin Mitchell, RLM Public Relations, +1-212-741-5106 x233,
Yodlee@RLMpr.com; Melanie Flanigan, Yodlee, +1-650-980-3707,